When starting your own business venture, no matter how big or small, getting clients is usually the top priority. Afterall, your clients are the lifeblood of your business. They are the people who keep your business alive and the professional relationships you build on your path to success. So how do you go about landing your first clients? Follow these four tips to get started finding and connecting with potential clients that build your business.
4 Ways to Attract and Find Your Ideal Client
Get out and network
Arguably the best way to make professional connections is through networking. Whether it be online or in person, to start building a business you have to start talking about it with other people. If you are on LinkedIn, Meetup, Eventbrite or Facebook, you can use these platforms to connect with other professionals and discover the events they will be attending. Attending these events provide a great opportunity to talk about your business and learn about their business. After all, that is why they are there: to make professional connections.
Go to where the clients are
One of the best ways to get clients for your business is to go where your ideal customers are hanging out. This looks different for every business. If your business is focused on millennials and fashion, Instagram is the best platform for you. If your business is focused on servicing other businesses, communicate with them on LinkedIn. Either way, we no longer live in times where “if we build it, they will come.” If we customers, we have to go out and talk to them.
Ask for Referrals
What’s great about connecting with others is the potential to do business with their connections. If your current clients are happy with your services, don’t be ashamed to ask them for referrals. Don’t wait for them to just happen, start asking your favorite customers today. They may not have even realized that’s what you want.
Start a blog
Your future clients are constantly searching the web. One way to get clients is by raising your web presence through posting regular blogs. Posting blogs serve several purposes. Not only does it make you more visible and easier to find on the web, but you’ll also become a valuable voice in your industry. If potential clients see that you have information that is valuable to them, they will look at you with more credibility. When they are ready to do business in your industry, you will definitely be considered
Speaking of blogging, Alan Pariser regularly posts blogs to Advancing With Us. Check it out for more information on owning your own home-based-business and tips on how to be more successful in the working world.
