It’s 2020 and there’s no doubt you’ve noticed that social media is everywhere. If you’re a business owner, you may have even worked through a few ways to generate interest in your company by using social media. The use of social networking for business is worth your time, if you know how to use it effectively. No matter how internet trends may change throughout the years, the one constant is this: social media can seriously boost your business.
Let’s take a look at five reasons why social media can help your company’s bottom line.
Social Media Makes Relationships More Personal
The networking aspects of social media mean that you can reach out and communicate with your target audience anytime. It’s less about salesy direct pitches and all about open dialog and relationship building. You’re building genuine interactions and trust, and you’re delivering great customer service in its broader forms – that’s what attracts new customers and keeps them friends for life.
You Can Promote Your Business More Effectively
Studies have shown that up to 78% of small customers attract new customers through social media activity. Advertising is the most common way to promote business; thanks to the advanced options of targeting, you are able to talk directly to the people most likely to be interested in your services and products.
You’ll Gain Valuable Insights About Your Business
The two-way channel of communication means that taking the time to engage in social media for your business makes you aware of what your current or potential customers are saying
about their needs. This kind of feedback is critical, because you can more easily address problems when you know they exist. After all, being the solution to someone’s needs is what keeps your business relevant.
Social Media Increases Loyalty
When your company is actively present on social networking sites, you are much more approachable and reliable in the eyes of existing and future customers. Showing them a human face can set you apart from simply being a brand or a product. They’ll be less likely to switch or explore the competition if they feel that you truly care about their needs.
Social Media Increases Web Traffic
Robust social media activity attracts traffic to your website through links to your site. For example, things like blogs and promotions can be mentioned on your social media post
– including a link – that will draw people to your page. Social media can help you improve your search engine rankings, thanks to both direct traffic and shared links through social media users’ profiles. Using social media to amplify your business visibility across various channels is a win/win situation.
No matter how you go about it, harnessing the power of social media to support your business is an essential task. Posting on a consistent basis may take some time, but it’s worth the effort. It’s a great way to make your mark and stay in tune with your target audience.
If you are interested in learning more about having fun working for yourself, marketing products you love, talk to Alan with AdvancingWithUs.
